What is Coach as a Leader?
Coach as a Leader equips managers with practical coaching skills grounded in emotional intelligence. Through a blend of learning, reflection, and real-world application, participants develop the confidence and capability to lead with curiosity and empathy, inspiring accountability, engagement, and growth across their teams.
The programme introduces the foundations of a coaching mindset: listening to understand, asking powerful questions, and recognising the potential in others. Each participant gains the tools to turn daily conversations into meaningful opportunities for learning and performance.
On completion, delegates receive a Leader Coach Certificate, formally recognising their coaching capability and commitment to leading through connection and trust.
Why coaching matters
When leaders adopt a coaching approach, conversations change, and so do cultures.
A coaching culture builds trust, accountability, and engagement. It encourages people to think for themselves, take ownership, and feel truly valued.
Organisations that invest in developing coaching leaders see measurable improvements in collaboration, innovation, and wellbeing. Outcomes that directly impact performance and retention.
How the programme works:
Coaching as a Leader unfolds over 12 weeks, combining theory, practice, and reflection in four connected steps:
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Step 1: Online Modules
A self-paced online course introducing the principles of coaching, including active listening, powerful questioning, and recognising coachable moments.
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Step 2: Interactive Workshop
A practical, one-day workshop led by an accredited coach, focusing on real-world application and confidence in coaching conversations.
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Step 3: Peer Coaching Practice
Between workshops, participants pair with peers to practise, reflect, and refine their coaching skills with access to Think EQ’s online support and resources.
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Step 4: Advanced Techniques
A follow-up day exploring advanced techniques, reflective supervision, and embedding coaching into leadership practice.
Three levels to fit your organisation
Tailored pathways ensure the right depth and impact for every stage of leadership:
Standard
For emerging leaders and new managers developing foundational coaching confidence and communication skills.
Advanced
For experienced managers and teams embedding coaching more strategically across the organisation.
Includes a 1:1 EQ assessment and feedback session.
Executive
For senior leaders integrating coaching into strategic decision-making and organisational change.
Includes a three-month EQ executive coaching programme.
Who is this programme for?
This programme is designed for organisations seeking to build a coaching culture from within, empowering their managers and leaders to lead more effectively through conversation.
Delivered by ThinkEQ’s accredited coaches, every element blends professional rigour with emotional intelligence, ensuring a safe, reflective, and transformative experience.
The impact
New for 2026: Coaching as a Leader is also available as an open course for individual leaders, managers, and HR professionals seeking to strengthen their coaching capability.
After completing Coaching as a Leader, participants will:
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Confidently apply a coaching approach in everyday leadership situations.
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Strengthen trust, engagement, and accountability within their teams.
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Lead with greater empathy and emotional intelligence.
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Foster a culture of curiosity, growth, and shared ownership.
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Be recognised with an AC-accredited Leader Coach Certificate — a mark of professional credibility and practical coaching skill.
Empowered leaders create empowered teams.
Coaching as a Leader transforms everyday conversations into catalysts for growth.
Contact us to explore how Coaching as a Leader can help your organisation develop confident, connected, and emotionally intelligent leaders.
Success stories
Making a visible impact
Empowering a Coaching Culture: Rettie & Co.’s Coaching Skills Transformation
How we worked with a leading property company to deliver a 6 months coaching skills programme to transform their managers into confident leaders fostering a coaching culture
How to build a sector-wide coaching culture using peer coaching.
How we worked with a national education body to introduce a culture of coaching and development using peer to peer coaching.
Coaching metrics: how data helps workplaces to grow
This case study, from Think EQ, discusses how to capture data in coaching services and how it can support meaningful workforce growth.
Strengthening Emotional Intelligence and Team Culture in a Central Government Department
How the EQ-i 2.0 increased this teams self awareness and laid a foundation for stronger cross-functional collaboration.
Leadership 360 in Investment Banking
Learn how we supported a shift in one asset manager's leadership capacity using the EQ360.
Southampton University Student’s Union
How EQ Certification surpassed expectations to become the catalyst for enhanced leadership awareness at a leading university’s student’s union.
Future Leader Development at Morgan Stanley using EQ
How we developed Morgan Stanley's finance leaders of the future through the application of emotional intelligence.
Professional Coach Training Case Study
How a life changing coaching experience led one L&D expert to pursue Professional Coach Training
University of Edinburgh Business School
Why training your staff to become coaches can bring about a lust for learning and a passion for growth.
Education Scotland
How to introduce a sector-wide coaching culture using peer coaching.
Organisations that value and widely use Emotional Intelligence are 3.2x more effective at leadership development.
Leadership and Emotional Intelligence: The Keys to Driving ROl and Organizational Performance
Human Capital Institute
Book an initial call
From fledgling employees to experienced leaders, Think EQ offers ongoing, sustainable and measurable EQ coaching to create highly effective teams and better business results. Please get in touch discuss how we could help your business to achieve more