What to expect

We understand emotions and how they influence decisions and behaviour.

Your employees are your greatest asset. But they are fallible human beings. Like all of us, they are influenced by their emotions. Their decision-making, stress-management, interpersonal relationships and workplace behaviours are all impacted by emotions.

Our engaging and enjoyable emotional intelligence coaching will create an awareness of one’s own emotions, provide methods of emotional regulation and instil an appreciation and understanding of other’s emotions too.

We help companies understand and use emotional intelligence for success.

We are accredited by the Association for Coaching and have extensive experience in the delivery of high-volume emotional intelligence coaching. We work with individuals just embarking on their careers, established teams and their managers, all the way up to business leaders. Our goal is to help your business achieve its commercial objectives by cultivating emotional intelligence.

From recruitment of the best talent to the retention of your most valuable employees, emotional intelligence coaching is transformational.

Our coaches are all highly experienced, qualified and very human indeed.

Kirsty McWilliam founded Think EQ nearly 15 years ago with the ambition to deliver life-changing and enjoyable EQ private coaching to maximise business performance. Passionate about professional development, Kirsty is a member of the lecturing team at the University of Edinburgh, has a column in the Hood lifestyle magazine and contributes regularly to female leadership forums. She lives in Edinburgh with her husband, teenage sons and Lochie the dog.


We challenge the status quo.

Think EQ’s emotional intelligence coaching is delivered in multiple ways – online, in-person, via video-call, in a virtual classroom or on the phone.

Our coaching is challenging. We explore attributes and strengths as well as traits that require development or regulation. But our coaching is also enjoyable, inspiring and absorbing. Our holistic approach uses sensitivity, humour, diagnostics and real-world practice to help professionals achieve peak potential.

Our Journey


Coaching Direct is born. Grown into a team of 11 with a bank of over 200 qualified coaches we've trained


Became an Association for Coaching accredited coach training centre


Became a licensed certification centre for the world's only scientifically validated tool for the measurement of emotional intelligence, the EQ-i 2.0


Coaching Direct grows with the addition of staff to support increasing demand for training and coaching


First, fully managed at-scale coaching service delivered to a large legal client


Became one of the first accredited training partners of the Strengths Profile and have since used this to upskill and develop 100s of team members in workplaces across Scotland


First of our on-demand training programmes live


Became an EQ Centre of Excellence in Scotland


Became ThinkEQ

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From fledgling employees to experienced leaders, Think EQ offers ongoing, sustainable and measurable EQ coaching to create highly effective teams and better business results. Please get in touch discuss how we could help your business to achieve more